The eCommerce client is a family-owned and operated business headquartered in the US that sells a wide range of products via its online store and has impressed customers with its high quality and affordable prices for its customer base. The client wanted to create a website that offered a user-friendly, searchable, and browsable product catalogue with easy sharing opportunities.
Client: eCommerce
Services: Headless Magento Architecture
Year: 2022
Contents
Key Challenges
- The eCommerce client needed their website to evolve to streamline business processes and make ordering convenient for customers
- They faced issues with the slow loading speed and unresponsive website design and needed an interactive UI customized to work with the Magento backend
- The client needed site-wide enhancements, including a new responsive design, cart integration, coupon systems, multiple payment gateways, order management, upselling, email management, simplified maintenance, and more
- In short, the eCommerce client needed to develop and deploy a reliable, scalable, and responsive web application
Solution
- Sparity performed an extensive website audit and found that the website had slowed down dramatically due to a large number of images and content
- Sparity developed React.js-based high-response eCommerce website that operates on Magento and offers an aesthetically pleasing Ul, smooth navigation, and an intuitive user experience
- Sparity streamlined its business operations and implemented Headless Architecture, and created a custom Frontend design by using React.js (better UI design) and combining it with the Magento Backend using APIs
- Server-side rendering with React.js allowed the website to export arrays of modules beforehand, resulting in overall speed improvements and accessibility of the service pages
- Developed React.js-based progressive web app to provide mobile users with an app-like browsing experience
- Implemented SEO-friendly responsive frontend design by employing React.js for frontend development
- GraphQL and API-based connectivity enabled dynamic data exchange
- Created Static Pages for mobile devices
Benefits
- Enhanced user experience, offers trendy design and error-free navigation
- Saw an 18% increase in conversion rate on mobile, which accounts for more than 55% of site visits
- 62% reduction in page download time
- Search-led transactions increased by 15%
- 55% increase in sales and conversion rates
- 40% increase in engagement rate
